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How email marketing and blogs can work together

How email marketing and blogs can work together

By on May 12, 2018

Reading time: 7 minutes

Every marketer knows the importance of email marketing and blogging.

They can work individually, but you can support each other’s goal and basically help your email marketing and blogs work together.

This means that if you create a marketing strategy that combines blogging and email marketing practices, you will get the maximum marketing results.

Blogs help you get noticed and wake up the reader’s curiosity. You can then nurture these interested prospects by connecting with them by email.

For example, your blog can promote your email lists, and your emails can promote your blog.

But there are other practices you can apply to make email marketing and blogs work together:

  1. Send out an email about new posts

Your main goal with your email marketing is to teach people to open and read your emails. If you combine this with your blogging efforts, you can increase your open rate, because you give them a piece of information that they are interested in.

So when you’ve put up a new post, send it out to your list. Or if you post often, send out bi-weekly emails with the 3 latest and best posts you published.

Include the post’s title, and a teaser sentence or two about your post. I usually attach the post’s image, so when they arrive on my site, they are already familiar with what they see.

And include the link to each post.

  1. Segment your email list

Do you have specific topics (categories or tags) that you blog about?

Ask your email subscribers which topics they are interested in, so you know which blog posts can be helpful for them, and which are not.

If you segment your list, you can engage your subscribers more by offering content they are really interested in.

In my case, I have different categories on my blog (like blogging, email marketing, Facebook marketing, etc.) and I send out the blog posts I publish in a specific category to those people who are interested in that category.

For example, if I post a new content about blogging, I will only send it to those people who are interested in blogging. Or a blog post in the SEO category goes to people who stated that they are interested in SEO.

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Final thoughts

If you use them right, blogs can help email marketing, and vice versa.

They can strengthen each other and create a perfect sales funnel. You get the lead with your blog and take care of them through email marketing. Then send them back to your blog to generate more traffic and strengthen the trust between you and your subscribers.

What other tactics do you use to make email marketing and blogs work together? Share with us in the comments!

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