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How good is my blog post (Checklist)

How good is my blog post (Checklist)

By on Jul 30, 2017

Reading time: 3 minutes

Ultimate checklist to be sure everything is good to go on your blog…

Featured image

The featured image has to say a lot about your post. Be sure it’s high quality, and in the right dimension.


You make a promise in the headline. Write it eye-catchy, and use as many words as you need. Whatever you promised in the headline, you have to deliver in the post.

Basically all successful headlines follow a formula:

  • How to… achieve something specific
  • You can… achieve something by doing something
  • X “topic” mistakes that result in a loss
  • Secret of… something
  • Reasons why… surprising fact

How compelling is your headline? Is it a promise you deliver in the rest of the post? If yes, go to the next criteria.


You have to write this part of the post to extremely easy to consume. It has to draw the reader in and make them to read the rest of the article. Once you get someone started consuming the article, it’s much easier to keep them moving.  The difficult part is getting them started.

Use a very punchy, curiosity building sentence. Open with a simple sentence that is easy to read and that builds curiosity. This sentence should be short, and very easy to consume.

Can be a question that the reader says “yes”.

The copy

Be sure the copy is formatted in a way that makes the article easy to consume.


  • Bulleted lists
  • Numbered lists
  • H1 H2 H3 H4
  • Blockquotes
  • Subheadings
  • Images
  • Bolding
  • Italics
  • Images

Use lots of white space to make your copy easy to read.

The post has to completely deliver on the promise made in the headline and introduction.

You have to be sure that the body of your blog post delivers 100% on that promise. If you make a promise in the headline, and don’t deliver in the rest of the post, it will destroy your blog’s reputation.

You also have to be sure that the post is complete on the topic you promised. Add more images, videos, audios, examples, or internal and external links for more explanation.


All images, video, and audio have to be relevant, clear and high quality.

It may not be necessary to hire a full-time photographer or graphic designer. There are many free tools you can create infographics, logos, illustrations. I use Canva and Piktochart to create my own designs.

Call to action

After you decided the goal of the post, a call-to-action is made. A clear call to action is relevant to the subject matter of the article. It doesn’t have to be at the end of the article, it has to be where the most relevant.


The closing is a recap, or a conclusion of a post. It’s a restate of the intro. It usually asks the reader to comment or share the post or visit another blog content.

Your closing doesn’t have to be epic but be sure the article doesn’t simply end like someone cut it.


On-page search engine optimization (SEO) isn’t difficult.  You’ll simply want to choose a relevant keyword that is unique to your post and include that keyword in the:

  • Title tag
  • Body text
  • Image alt attribute
  • URL
  • Meta description

These are the steps you have to include in order to publish a complete blog post.

Related articles:

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The best ways to drive free traffic to your blog

How well your marketing is working – Test yourself

Reasons why your blog still don’t have readers