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How to write a video script from your blog post

How to write a video script from your blog post

By on Sep 17, 2019

Reading time: 14 minutes

Finding the next hot topic that makes your readers excited is not an easy task, so keep an eye on which old posts have been successful in the past.

Once you’ve found successful blog posts: it’s typically not good to re-use them as blog posts, but with a little change, you can make them into a video script or even a podcast.

However, don’t think that this task is easy, because you need to translate your content into another platform. Let’s see how to make a ready-to-shoot video script from your blog post.

 

  1. Choose the post you will be re-purposing

Don’t just think of them as the most popular, but try to find the ones that are more suitable for visual adaptation.

For example, you find out that 2 blog posts were particularly successful:

  • Top 10 best fat-killing workouts
  • Why are protein and carbohydrates important after exercise?

The first one is easy to adapt, because you have to show the exercises, but the second is harder. It could be a long talking head monolog, but that is not that appealing on video. So even if that post was more successful, you choose the other one.

 

Consider the following:

  • Which topic is easier to shoot in video form? For example, for the first one, you just need to record the exercises. For the second, you might need to get (or make) some animations about the absorption of the molecules, since nobody wants to see just a talking head for 5 minutes.
  • Which article content can you (better) compress? Which one doesn’t need much explanation? Again: in the first one, you can start the exercises after 10 seconds, the other requires more theoretical explanations.
  • Which has the more visual elements?  Practice is better than theory.
  • Which can have better shares and engagement on social media? Fat killing training techniques has a high chance to be viral.
  • Which is cheaper to produce? For example, the first one doesn’t require a microphone as you can present the exercises without voiceover (just edit them to a good music). The second one needs a microphone and some audio editing if you want good sound quality.

Keep in mind: The viewer will ask why they should watch this video. “Why is it more than a plain blog post? The answer is: because of the visual extras you give them. It is not always more convenient to consume a video than to read an article.

  1. Decide what format you want to use for your video

A video is essentially a story told in pictures.

The most important thing in re-purposing your blog is to be able to effectively translate the written content to the visual content. Not only do you want to say it, but also show it.

Let’s see what video types you can choose from:

  • demo video (product demo)
  • whiteboard video
  • animated video
  • testimonial video
  • how-to or educational video
  • case study

Of course, you will also need:

  • a slideshow
  • or a PowerPoint video presentation

But the first thing you have to do is decide if you want to work with (existing) photos or live-action footage? 

For the first one, the majority of the work is the editing, because you have to create an engaging video with high-quality effects, appropriate titles, and narration. The second is optional, but if you don’t appear in the video, you should still be present in the sound. 

And for the second, you have to double your efforts, as you also have to go through the shooting process, but the end result is more personal and spectacular.

It’s not a problem if you only have the resources and / or capacity to create a slideshow or video PowerPoint presentation at first. You can make an interesting and engaging video with these. 

  1. Watch the video in your head

We are not talking about the script yet, but how you visualize the article in front of you. What do you think would make the end result look interesting? Is it enough that you speak, or do you need to make a slide show to illustrate the content? 

This is the step when screenwriters spin the movie through their heads. They look for the rhythm, the face of the whole project.

This is the nicest part and you will enjoy it the most: make a delicious tea for yourself, then find a quiet place and sit down. Make yourself comfortable and while you sip your tea, go through your article – in your head. 

By that time, hopefully you’ve run through it a couple of times and you know what’s in there, so you don’t have to look at the article. After you finish your tea, close your eyes and let your brain turn it into a movie.

Notice what happens:

  • Where does the movie take place?
  • How does the protagonist speak? What are they doing?
  • What style of music goes well with it (IF it needs music)?
  • What is the rhythm of the video? Fast or slow?
  • Who is the character? Or who takes over the role of author/narrator?

Write them down and set them aside. You don’t even need every element of this checklist (like you need music or not), but at least you will have a clue of all the elements.

  1. Write the script

The recipe for a good script in general looks like this:

  • Quick start: raise the problem with the hook (capture their interest)
  • One video – one topic; and this topic goes deeper (why do you talk about it, how can it affect the viewer’s life, what is your role in the solution)
  • Show me, don’t tell! Video is a visual media, so don’t just say what you know – show it!
  • The solution
  • At the end of the video, include a clear CTA

The first task of writing a video script is to write the informative part, as follows:

  • Write the headlines and subheadings of your blog post. 
  • Summarize the message of the chapter in a maximum of 5 sentences.
  • Make a note of what parts you will show and what part you will say (as you might show it instead of explaining).
  • Write down what text you want to include in your video.
  • Write the finished script.

Then mix informative sections with the existing elements.

  • Get started with an intro separated from the beginning of the informative section by a headline.
  • Copy the text of the informative section and mark the places where you need illustrations.
  • Compare this with what content you want show and where it.
  • Mark where you want the captions.
  • Determine the location of any testimonials or other interviews (or product demos).
  • Put the CTA at the end of the video.

Use two columns to write the scenario. The first column is what we see, the second is what we hear.

That’s it, your video script is ready

If you follow these steps, you will easily be able to customize your existing blog posts, and create videos from them that will meet your audience’s expectations. Plus, what makes it even easier is that you’ve done the research you needed to write the blog post, and writing a video script from it will be at the tip of your fingers. 

And it even gets easier with practice!