Lead generation tactics with inbound marketing
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What is Lead Generation?
Lead generation is all about bringing people into your sales funnel.
Leadsquared has a descriptive definition of a lead: “In simple terms, a lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.”
Before generating leads, you have to know:
- What your target audience is interested in
- Which products you could sell to them
- What their pain points are
It’s all about lead magnets, video marketing, email opt-ins, and paid ad campaigns that are designed to get potential customers into your sales funnel.
It’s easy to track and you can collect thousands of different pieces of data.
The most popular information marketers gather from leads initially is an email address and typically a name. You can break lead generation into two categories: inbound and outbound.
In this article, we will talk about inbound strategies.
Inbound marketing focuses on creating quality content that draws people in to your brand.
Examples of inbound marketing content include blog posts, photos, infographics, videos, podcasts, presentations, e-books, whitepapers, email newsletters, webinars, search engine optimization (SEO), and social media marketing.
Your content is the foundation of your inbound marketing efforts.
According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”.
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