Smart marketing makes the customer feel smart

Marketing goals

Marketing goals

By on Jan 10, 2017

One of the most stressful things I remember having to deal with was when people would ask me what I wanted to be when I grew up – while I was still in high school. It’s really hard to answer this question when you are 16 years old!

The same thing applies with a business. When I am doing a one-on-one marketing consultation, I always ask my clients: what are the business goals you think you have to start working now? Usually the answer is “I have no clue”.

It’s not your fault. Unfortunately, we typically don’t learn how to set up goals while we’re still in school. Nor do we learn how to speak comfortably in front of people. Nor basic entrepreneurial studies. We learn the name of the first president, or the 50 state capitals, but we don’t learn how to manage a business!

So what are good marketing goals?

I hope you are already working on your yearly marketing plan; let me help you with some ideas that could be your main goal.

lunch break marketing meetings

      1. See clearly

One of the best goals is wanting to know your marketing results. Show me an entrepreneur, and I will show you someone who has no clue how successful his or her last marketing campaign was.

Odds are good that you know how much your stocks are worth, but you don’t know the real value of your marketing expenditures. What kind of ROI are you getting from them?

Measuring marketing results is not difficult at all. However, this means giving up advertising your name or your image; it’s hard to measure how many sales they generate for you.

You have to focus on sales marketing in order to measure sales, or you have to put a measurable tool in your campaigns, such as a link to a campaign-specific landing page, a coupon code, or a special phone number for that specific campaign.

Don’t forget: when we start to measure, we automatically start to focus more on the results, and the outcome is a better service or better advertisement.

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Here you go: three ideas to help you increase your success and sell more. If you want amazing results, think about what you would set as your goal for making your business more profitable. I guarantee that if you are ready to take action, and you will work on these goals every day, you will get great results!

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