Email Open rate Comparison by Industry Chart Have you wondered if enough people open your emails? Are you frustrated with your low open rates? Take a look at these charts to find out the average open rate in your industry: As of April 2018: Business Type Open Rate (Total) Mobile Open Rate Tablet Open Rate Desktop Open Rate Click-Through Rate Bounce Rate Unsubscribe...
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Every marketer knows the importance of email marketing and blogging. They can work individually, but you can support each other’s goal and basically help your email marketing and blogs work together. This means that if you create a marketing strategy that combines blogging and email marketing practices, you will get the maximum marketing results. Blogs help you get...
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Generate opt-in leads, set up a lead-nurturing email series, segment your lists, write email copy, check your email stats… it often feels like an email marketer’s life is overwhelming! And what kind of marketing is really marketing if there is no creativity involved, right? This desire for creative approaches applies just as much when it comes to email design. While...
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Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you know that you have to integrate the particular question or topic into your business, but haven’t done so yet, you don’t...
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While email is a good way to connect with your costumers, the open rates and the engagement level is not linear. The customer relationship doesn’t always go in a straight line from the top of your funnel to the bottom. If you have “sleeping” subscribers – those who don’t open their emails from you, and don’t engage with your content – don’t panic. Before...
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Ready to start email marketing? There are almost 5 billion email accounts all over the world. That’s more email accounts than Facebook accounts! You’ve probably seen reports that show that email marketing has the highest ROI. That means that if you are selling something, you practically HAVE TO do email marketing. But how exactly do you get started? What steps...
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Choosing the best autoresponder service can make a significant impact on the success of your email marketing campaign. A good email marketing service enables you to create highly engaging emails, allows you to manage your subscribers’ information, segments users into meaningful groups, and tracks the performance of your email campaigns. It also plays an important...
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There are key types of emails that you can send to your list: long-form emails (usually in the form of a sales letter), or short emails. Which should you choose? The short or long email copy? It depends on a number of factors: It depends on your industry. Some audiences simply need more information than others. A short email may work well to inform people about an...
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Have you ever worked on a new email campaign, sent it out, and then been disappointed by a depressing numbers of opens? What’s the whole point of your campaign, if nobody opens your email? If your open rates are not as good as you want them to be, there are a few potential causes. Let me show you some of the top reasons why nobody opens your emails. Your “From”...
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When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names in the business. I’m sure if you read them, they will make you a bit better in digital...
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