Create a killer Lead Magnet that makes your audience hang on your words – even if you don’t have the tools or the creativity. Click here to download the free ebook What kind of content should you include in your marketing mix? In this article, I collected the most popular content types you can use, and how can you use them for best results. These content types are...
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Get 17 video courses (lifetime access + access to all future updates) for 50% off (+ help an abandoned dog find a forever home) Mobile content is relatively new; there are not many copywriting classes that focus specifically on teaching it. Because I haven’t found anything about copywriting for mobile devices, I researched almost 300...
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In email marketing, there is a little buzz about unsubscribes. Most companies thinks unsubscribes mean that their email marketing efforts failed, and they do everything to keep people on their list. There is a myth that says: 0.2% unsubscribe rate is normal, 0.5% is a red flag that you have to work on it, and above that is a catastrophe. “Please, don’t unsubscribe,...
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Email Open rate Comparison by Industry Chart Have you wondered if enough people open your emails? Are you frustrated with your low open rates? Take a look at these charts to find out the average open rate in your industry: As of April 2018: Business Type Open Rate (Total) Mobile Open Rate Tablet Open Rate Desktop Open Rate Click-Through Rate Bounce Rate Unsubscribe...
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Every marketer knows the importance of email marketing and blogging. They can work individually, but you can support each other’s goal and basically help your email marketing and blogs work together. This means that if you create a marketing strategy that combines blogging and email marketing practices, you will get the maximum marketing results. Blogs help you get...
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Generate opt-in leads, set up a lead-nurturing email series, segment your lists, write email copy, check your email stats… it often feels like an email marketer’s life is overwhelming! And what kind of marketing is really marketing if there is no creativity involved, right? This desire for creative approaches applies just as much when it comes to email design. While...
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Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you know that you have to integrate the particular question or topic into your business, but haven’t done so yet, you don’t...
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Before you re-engage your subscribers, you NEED subscribers. Here is a free ebook: how to create a lead magnet so desirable that qualified prospects gladly exchange their best contact info just to get their hands on it. While email is a good way to connect with your costumers, the open rates and the engagement level is not linear. The customer relationship doesn’t...
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Ready to start email marketing? There are almost 5 billion email accounts all over the world. That’s more email accounts than Facebook accounts! You’ve probably seen reports that show that email marketing has the highest ROI. That means that if you are selling something, you practically HAVE TO do email marketing. But how exactly do you get started? What steps...
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Choosing the best autoresponder service can make a significant impact on the success of your email marketing campaign. A good email marketing service enables you to create highly engaging emails, allows you to manage your subscribers’ information, segments users into meaningful groups, and tracks the performance of your email campaigns. It also plays an important...
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