Targeted Lead Generation – Get qualified leads
To convert prospects to buyers, ideally you want more qualified leads, and less disengaged contacts.
How can you do that? With targeted lead generation.
Qualified leads are prospects that need your product, and if you do your job well, they are more likely to convert to buyers.
To make this happen, you need to identify the quality leads, target them, and keep them engaged until they buy (and after the sale, too). The thing is, there is no one-size-fits-all plan for targeted lead generation.
That’s how the TOFU/MOFU/BOFU (Top Of Funnel/Middle Of Funnel/Bottom Of Funnel) approach comes into play.
If you do it right, you will guide your leads through the different stages, qualify them, retarget them, and make them buy your product.
What should you do with the leads in each of these stages?
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