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The 3 message types a chatbot can send and the 24+1 hour rule

The 3 message types a chatbot can send and the 24+1 hour rule

By on Jul 1, 2018

While Facebook messenger bots are still bringing incredible ROI and engagement level, Facebook has made some rules and guidelines how we can use them.

There are strict rules about who can be a subscriber, what kind of messages a bot can send them, and when.

In this article, I will explain the 3 main message types your chatbot can send to your subscribers, and the 24+1 hour rule.

How can somebody become a subscriber?

A person has to interact with your bot to be a subscriber. As a subscriber, you will be able to send them automated sequences, broadcast messages (more about this later in this article).

Facebook says that a person is a subscriber if they:

  • Send a message to a business.
  • Start a conversation with the business via a call-to-action button within a Messenger conversation, such as a share attribution.
  • Start a conversation with a business via a plugin, such as the Send to Messenger plugin, checkbox plugin, etc.
  • Start a conversation with a business via an ad with an App destination set to MESSENGER.

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