The perfect chatbot flow
The 4 main elements of a compelling chatbot flow copy
Many marketers think that writing a chatbot flow is a quick task that only takes a few minutes.
It is not.
You have to craft a compelling conversation with engaging copy if you want your chatbot to succeed.
Just like we plan and create our email messages that we send out to our list, you have to plan and really think out your chatbot messages.
Here is a short guide of what to focus on when you are writing any messenger bot flow:
Have a goal in mind
Like every good marketing plan, a plan for a successful chatbot message also starts with setting up goals. Without goals, you don’t know if your message was successful or not. Find out what your business needs the most. Then translate it to the bot.
Set up clear, realistic goals before you draft out your messenger flow.
Your goals could be a number of things:
- Get new subscribers
- Get new leads
- Convert leads to customers
- Customer support
When you are setting up your goals keep the customer’s needs in mind. It sometimes overshadows your business goals.
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If you follow these 4 steps, and integrate them in your chatbot flow, you will be one step ahead in reaching your goal.
What other elements are part of a good chatbot flow copy? Share your ideas with us in the comments!