The pros of content marketing
Why is content important?
Why do you need it?
Why is the number of companies that successfully use content marketing steadily increasing?
It’s simple: When people on the internet search for relevant information, it’s content marketing that delivers.
It used to be standard practice that most marketing strategies were designed around the use of short-term campaigns that lasted a few weeks, and at most a few months. Marketers today know that long-term campaigns bring the greatest and most lasting results, even if the conversion process is much slower. A valuable tool to help achieve the long-term benefits, content marketing revolves around a longer-term approach to winning customers.
Here are 7 reasons why you need content marketing:
1. It attracts new traffic
If you’re posting content on your own blog, people will be more likely to find you in searches, and click through to your site, which means more visitors.
If you include external and internal links, it’s even better, and can help boost your SEO.
It’s a brilliant way not only to drive traffic to your website but keep customers on the site for longer periods of time. For example, a website with just a homepage and contact page will receive much higher bounce rates, limited page views, and very little engagement, while a blog packed full of engaging content leaves an impression on the user and encourages them to interact with the site and visit multiple pages. It also encourages them to come back on a regular basis to view new content.
2. Lead generation
If customers are impressed by the content provided, there is a high probability that they will give you their contact information. Well-written content can encourage more signups, and be used as the basis for an email marketing campaign. Getting more leads and getting more people to open their emails are critical parts of expanding your customer base and growing your business. One of the best ways to make customers happy is to send them valuable, entertaining content on consistent basis, for example, at least once a month.
3. It helps with SEO
High-quality content on your blog has a significant impact on SEO, and, as a result, your search engine ranking. When posted regularly (at least once a week), unique content with relevant keywords and links, can increase the ranking of your site.
4. It can help you build relationships with customers
Good content, whether it is in the form of a blog post or social media update, encourages users to engage with your brand. If the content is good, users will stop to read the content, understand the brand message, and perhaps even comment, like, or share. With regular content updates, customers will get to know you better, have a better understanding of your products and your marketing message, and come to consider you as an expert in your field. This creates trust and confidence in you and your products.
5. Adds value to your product/service
Content that adds value in some way is generally received well by consumers. It may be content that solves a problem in their everyday lives, or teaches them something new and interesting. Good examples of value-adding content include how-to blog posts, instructional videos, and webinars. For some products, value add content could be demonstration videos, tutorials how to do a certain task, or recipes that can be prepared with the product.
6. Content sells
Content can be a great selling tool. If you are already creating interesting content, you can link it to your promotion to enhance that promotion. Blend them together like brand advertisements are often blend into movies or TV shows. You can convert people from your content to your offer.
7. It builds your reputation
The more people see your content, the more they’ll remember your brand. Releasing high-quality content on a regular basis allows businesses to establish themselves as leaders, which strengthens the brand. Whether you’re publishing a newsletter, producing how-to demonstrations, creating new recipes, or any of countless other forms of content, being the source of consistent, high-quality content establishes you as an expert in your field.