Smart marketing makes the customer feel smart

VIP Webinars

Email paradox: unsubscribes actually grow your revenue

To view this content, Join the VIP Club

Or Login

Direct mail 101 for ecommerce businesses

Ecommerce is almost as digital as digital can get.

So why include direct mail in your marketing strategy?

Online retail combines the digital with the physical—it makes sense that your marketing would too.

You may think a direct mail strategy sounds archaic… this is Marketing6pack  after all.

But what if we told you that you could use your online data to create and execute a high-converting direct mail program?

By the end of this training you’ll know:

  • The process of building a successful direct mail strategy
  • How to connect your online data to your real life campaign
  • How to gauge your success and scale your campaigns

To view this content, Join the VIP Club

Or Login

The 6 Magic Money Words Used in High-Converting Copy

Here’s the thing: if marketing was boiled down to one single thing, it would be copy.

And if copy was boiled down even smaller, obviously, it would be words.

And some words are just more effective than others. But you already knew that…

…right?

In this Marketing Meeting webinar, I will boil it down even further for you. And if you’re still not “there” with your sales copy, I’m here to help.

There are 6 money-making words that, when used correctly, can help you boost your conversions over 3x, even if you aren’t an “expert copywriter.”

In this presentation, I will reveal what these 7 words are, help you understand why they work, and then show you how you should be using them.

By the way: we used 4 out of the 6 in this description. Listen to find out which ones!

To view this content, Join the VIP Club

Or Login

Getting into the inbox – ethical (but sneaky) methods to get more opens, get more clicks, and finally to get into the inbox

I break down the science of getting your email past Spam filters and into the coveted email inbox.

You’ll learn…

– The magic formula for deliverability… including the one thing that doesn’t matter (even though every one tells you it does)

– 4 deliverability hacks to increase opens, boost engagement and drive up deliverability.

– 3 tools that can help you score your deliverability and pinpoint exactly what is keeping your emails from hitting customer inboxes.

If you’re doing any kind of email marketing… don’t miss this training.

To view this content, Join the VIP Club

Or Login

Why 98% of Your Site Visitors Aren't Taking Action (and 3 Steps to Make Sure They Do)

Website optimization is more than just leveraging your knowledge of button-color theory, A/B testing a few headlines, and calling it a day.

It’s about engaging your customers with the right message… at the right time… and meeting them right where they already are.

It’s about ushering them to the next logical step.

It’s about keeping them intrigued, offering them more (more! MORE!) and finding ways to make the experience feel dynamic and personalized.

It’s about everything you’re going to learn in this webinar.

Join us where I’ll be answering…
– Why your website is losing money (and how to stop it)
– The #1 critical reason why your website visitors aren’t taking action
– Lead generation opportunities that ANY business can use (without annoying your visitors and driving them into the waiting arms of your competitors)

To view this content, Join the VIP Club

Or Login

Those few words: the PAS opening (Copywriting)

To view this content, Join the VIP Club

Or Login

3 Mistakes That Will Make Your Content Boring

You can’t risk making your prospects bored when you try to sell something for them. If there are more exciting alternatives to do, they will do that instead of listening to you.

SCHEDULE

  • What is empathy and how you can show it in your content
  • 3 mistakes that will make your content boring
  • How to make content marketing work in “Boring” niches

To view this content, Join the VIP Club

Or Login

This is how you sell complex and high-ticket products

This is how you sell complex and high-ticket products

To view this content, Join the VIP Club

Or Login

The only 4 content an ecommerce business needs

The only 4 content an ecommerce business needs

To view this content, Join the VIP Club

Or Login

Build loyalty with your blog - blogging with a purpose

Build loyalty with your blog – blogging with a purpose

To view this content, Join the VIP Club

Or Login

20 content types you should try to shake things up

Content is not equal copywriting. There are so much more… Use some of these 20 content type to shake up your content marketing, and generate more engagement.

To view this content, Join the VIP Club

Or Login

Generate leads and sales at every stage of the customer journey

Example strategy swipe file for every stage of the customer journey.

To view this content, Join the VIP Club

Or Login

The 60 seconds sales video template
  • Set up a video campaign
  • Video types and ideas you can use
  • The 60 seconds sales video template

To view this content, Join the VIP Club

Or Login

The irresistible offer - that customers can't say "no"

You have an offer. Great! But you can make it even better, and more irresistible, that people can’t say “No”. Let me show you how…

To view this content, Join the VIP Club

Or Login

The power of headlines - how to craft and use an irresistible headline

OBJECTIVE

Write powerful headlines that makes the reader read more

AGENDA

  1. The #1 Rule of headline – what you always should think of
  2. Why shouldn’t you do AB tests, and what to do instead
  3. How can you find a main benefit that you can use in your headline
  4. Headline formulas
  5. Headline examples and how to fix your headline
  6. The secret elements that takes a headline from an OK to a WOW

To view this content, Join the VIP Club

Or Login

Action Boosting Bullets - grab the reader by the throat

Copywriting Hacks: 15 tips how to write your bullets in a way that make your prospect take action, whether it’s to buy your product or subscribe for a list.

To view this content, Join the VIP Club

Or Login

You can't buy from me - fire "bad" customers
  • What can you do if you have “nightmare customers”?
  • How to tell them that you don’t want them to buy from you (and why I suggest it)?
  • Pre-written scripts that work when you fire a bad customer
  • What to do to attract only good customers?

To view this content, Join the VIP Club

Or Login

Create a Lead Magnet in 20 minutes or less
Create a new Lead Magnet in 20 minutes, or less – with no guesswork, using a data-proven research method.
  • How, what and where to search
  • 2 ways to use a Lead Magnet that makes instant impact
  • 4 questions you have to ask to find a killer headline
  • My own Lead Magnet outline template to create the content in a blink of an eye

To view this content, Join the VIP Club

Or Login

Why do they really buy? The psychology of the sale.

Communication training in 12 minutes:

Why do they REALLY buy?

Your customers don’t buy? Low conversion? You might don’t play these “instruments” that make them buy happily and right now.

You don’t have access to this content.

To view this content, Join the VIP Club

Or Login

A marketing strategy that double your sales immediately

Do you guarantee your products? Let’s see what kind of guarantee you should use, and some examples.

You don’t have access to this content.

To view this content, Join the VIP Club

Or Login

Quick marketing plan for last-minute campaigns

5 easy and quick steps to create a marketing plan for your next campaign – in an afternoon

You don’t have access to this content.

To view this content, Join the VIP Club 

Or Login

Recipe for a compelling offer

From boring ► To wanted

► 1. Secret: Make your customers WANT your product
► 2. Secret: Make is unique and sexy
► 3. Secret: Authority
► 4. Secret: Make it affordable without lowering the prices
► 5. Secret: Make it urgent
► 6. Do this if you want to be a priority in your customers’ life
► 7. Secret: Do this to make them order intermediately

You don’t have access to this content.

To view this content, Join the VIP Club 

Or Login

Quick marketing planning - create a marketing plan in an afternoon
Laser targeting: find your ideal customer

You don’t have access to this content.

To view this content, Join the VIP Club

Or Login

How to select the right niche

You don’t have access to this content.

To view this content, Join the VIP Club

Or Login

Positioning strategies

You don’t have access to this content.

To view this content, Join the VIP Club

Or Login